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AbstractThe underlying principle of the present research work is to examine how manager's personal values and strategic CSR influences employees perceived CSR and implementation within their organizations, therefore, giving importance to the performance and sustainable development as a whole. Here, the research model is tested all the way through an assessment conferring with 238 survey participants from companies functioning in a variety of sectors like agribusiness, automobiles, and so forth. The end result guides to the subsequent conclusions: managers' personal values exhibited a direct positive relationship with both employees' CSR perception and CSR implementation; strategic CSR also displayed a positive relationship with both employees' CSR perception and CSR implementation. The analysis also shows an optimistic association between CSR implementation and CSR performance; whereas CSR performance demonstrated a significant positive relationship with corporate sustainable development, thereby, accepting the proposed hypothesis formulated. The CSR implementation has changed to be a vital constituent of management and organizational behavior. However, the internal CSR dimension has been principally mistreated so far. Hence, this is a bridging study between the micro aspect of perception leading to macro perspective of sustainability and performance system management which is a vital contribution of this paper.

Purpose
Intervention strategies are designed by policymakers to impact people by effectively changing the environment in which people make decisions. Many government-led agencies and nongovernmental organizations promote behavioral change by adopting social marketing strategies. Social marketing uses the application of commercial ideas to influence the voluntary behavior of individuals. Under these circumstances, this study aims to examine the effect of these emerging brand-building techniques social marketing especially in public campaign.


Design/methodology/approach
This descriptive study collected opinions related to the constructs from 324 respondents across India. This study used statistical package for the social science and Smart partial leased square software to test the validity of the hypotheses.


Findings
The results of this study indicate that when the campaigns target the emotional state of the consumer, he or she crosses all boundaries like physical attributes, service parameter or even any form of assessment and provides incremental value to the campaign, thus forming a favorable behavior.


Research limitations/implications
This study provides insights on how emotional branding can be used for better involvement and relationship building, which leads to long-term engagement with the customers. The marketers can also get facilitated through this study by developing a new perspective of creating their advertisements through emotional branding techniques, especially with a focus on corporate social responsibility in the global environment.


Originality/value
In recent times, marketers have adopted a new communication strategy to build their brand through promotions that might appeal directly to customer's emotional state, popularly termed as "emotional branding." This new communication strategy aims at creating and nurturing a relationship between the consumer and the brand by accumulating memories, emotions, personal narratives and expectations.

In current times, the concept of sustainable consumption is at the forefront owing to the impact it creates on the society and the environment. Consumers have become more observant towards the consumption related environmental problems and it influences their purchase decisions. There is a link between the consumer concern for the environment and also their knowledge levels about the environment friendly products. While most of the studies agree that environmental knowledge and environmental concern as the prime factors, how consumers gain this knowledge and concern was not adequately explained. Based on the literature survey a conceptual model was designed and a structured closed ended questionnaire was used to collect the responses from 309 respondents, the measurement scales were borrowed from the existing literature. The results show that those consumers possessing a high intensity of environmental knowledge and peer influence to encourage them to have stronger intentions to become sustainable conscious customers.

Purpose
The purpose of this paper is to measure the influence of peers, and the Government and non-governmental organization (NGO) initiatives on an individual's attitudinal drivers such as environmental knowledge and environmental concern, which are the reasons for their green purchasing intentions. This concept was applied among the Indian young consumers.


Design/methodology/approach
For the research, a structured online questionnaire was used to obtain responses from 342 Indians from various cities. The participants were 20-25 years of age. SPSS software package was used to refine the data while SmartPLS was used to test the validity of the hypotheses.


Findings
The findings revealed that the Government and NGO initiatives along with peer influence do have a significant effect on a consumer's environmental knowledge and environmental concerns. Further, this study found a significant positive effect of environmental knowledge and environmental concern on perceived value. In turn, the perceived value had a direct positive impact on green attitude leading to green purchase intention.


Practical implications
This paper provides critical insights for marketers, as well as for governmental agencies and NGOs promoting the conservation of the environment through environmental-friendly practices. These parties aim to generate greater awareness among consumers and impart knowledge about the benefits of green practices.


Originality/value
The studies measuring the impact of external factors on green consumption are scarce. Even the few studies available have measured the direct impact of external factors on green purchase intention. Governmental and NGO initiatives along with peer influence are the stimuli impacting operational factors such as environmental knowledge, environmental concern, perceived value, and green attitude, which, in turn, lead to the response of green purchase intention. This study provides new insights to this relationship by using a stimulus – organism – response framework.

AbstractAcademic and corporate interest in ethical leadership, corporate social responsibility (CSR), and firm performance has attracted a lot of attention in recent years. In fact, many research papers and journal special issues have been focused on these three domains. In this context, this paper conducts a systematic review on the concepts of ethical leadership and CSR and their impact on firm performance. 114 papers published over a period of 58 years (1958–2016) were selected and analyzed according to descriptive and content perspectives to propose a conceptual framework and define a future research agenda. In fact, the main results allow us to derive six main propositions representing possible areas of investigation to direct research on the topic. More in details, the body of literature highlights that financial factors are the main barriers affecting the adoption of CSR practices. On the contrary, internal and external environment was found to represent a critical success factor in the adoption of CSR practices. Finally, the results highlight that personal values have impact on ethical leadership that in turn has direct positive impact on CSR and direct and indirect impact on firm performance.

AbstractCorporate social responsibility (CSR) is a well‐touted term in management disciplines that connects the business goals and societal values. CSR is used as a strategic approach that gives competitive differentiation through coagulation of both business and overarching societal goals. Organizations believe that goodwill created by CSR activities bestows the strategic competitive advantage and sustainable development. The objective of the study is to measure the impact of CSR activities on purchase intention either directly or indirectly; for this purpose, the study has administered a structured questionnaire and collected responses from Indian citizens purchasing products from FMCG companies topping the CSR spending list and used structural equation modeling to validate the results. The findings suggest that customers process CSR details unconsciously and may not remember the explicit detail, but they are more likely to include the brand in the consideration set evokedby positive attitudes trailing behind.

Purpose
The study aims to examine the conceptualization of online abuse (OA) and identifies theories, countries of research, top-cited articles, methodologies, antecedents, mediators, outcomes and moderators of OA and future research opportunities. Two research questions are addressed. How have the past studies on OA progressed regarding theories, context, characteristics and methodology? What future research opportunities can be done in this area?


Design/methodology/approach
This study systematically reviews, synthesizes and integrates OA literature using the well-recommended preferred reporting items for systematic reviews and meta-analyses (PRISMA) rules. The literature on OA was synthesized based on the Theory–Context–Characteristics–Methodologies (TCCM) framework given by Paul and Rosado-Serrano.


Findings
Through an examination of TCCM used in OA research, the review presents an all-inclusive and up-to-date overview of the research in this arena and sets a future research agenda to spur scholarly research. This systematic literature review has analyzed top-quality sample papers, published in the past decade. As a result, it contributes to a better understanding of this relationship by analyzing the different types of use and the value added to the shopping experience.


Originality/value
This study provides groundwork for researchers and promotes a deeper understanding of OA.